But we did put in the time, we built a small team around that and we had a very successful ability to squeeze massive returns out of that. Right? That's the way that you do this is you make money and then invest in real estate. So I raised that money and we moved forward on that and I thought it would be easy.
We switched zoning from industrial to a higher value in multiple other cities. This is one moment that we have to go after- the cities are changing all their zoning. I looked at this opportunity with some of the high net worth wealthy individuals that I was lucky enough to be friends with and I just said, guys, this is a snapshot in time. It was a unique investment model of investing into zoning changes of cities that were changing zoning all across the state of California. And there were a number of real estate deals. “Aha” I was in the right place at the right time. But the absolute “aha” moment that I'm talking about was right before the escrow, when I woke up one morning and evaluated the business and said, my heart and soul, aren't in this because of the price I'm having to pay, there has to be a better way. It just consisted of me, working myself to death, health was failing, relationships failing. I was so wrapped up in that moment because the business was doing good, but there were times it wasn't. In legacy, well I couldn't even think about legacy. But I gave that up and that was a very difficult thing at that point in time. I chose to move forward confidently with my business and with my passion over that relationship. It was killed by the business and I chose the business.
Even in my dating life, my relationship was over.
#AHA MOMENT COMMERCIALS PROFESSIONAL#
My professional relationships were all that I had. I was making a ton of money, but I was paying for it. The next area in my life I analyzed was wealth. But that moment in escrow was the absolute worst my health had ever been.
#AHA MOMENT COMMERCIALS HOW TO#
So, I actually had to literally go and educate myself and learn how to do it. But, I didn't know how to be successful and make good money, while providing a good life for my future family without living like this. I reached the point where it was so bad, I knew there had to be a better way. Health was always a passion for me, the majority of my life and d I knew I had not been living it. I wanted it to be the easiest escrow anyone's ever been through, and I put it on my back to do so.īasically, my health was suffering and I found a lump somewhere that should not have existed.
During this escrow period, I had to make sure everything was on track, every detail I wanted to perfect. I was chugging caffeine constantly, just trying to get more and more work done to ramp up to make sure those sales were continuing to increase. I was sleeping very poorly, only a couple hours a night, three, four hours a night, max. My health in every category, was terrible. My stress level had reached an absolute plateau. And every area of my life suffered and, and hit a wall in one moment.Īnd that wall was in the middle escrow selling this business. And while it was fun at that time, it wasn't sustainable. It was a really fun, exciting time, but it reached a breaking point. We had a marketing budget of six figures a month that we were just killing, resulting in sales being through the roof. We had a team of 40 something people, which to me was massive at that point in time, I could have never envisioned something bigger than that. It required constant upgrading of business plans, strategies,etc. I had worked for six, seven years nonstop, essentially hundred hour weeks. It was 2018 and I was in the middle of an escrow for my company. In the three categories of health, wealth, and legacy. It was where everything clicked about what I should be doing, where I should be spending my time, what I was passionate about, the investment models that worked, the ones that didn't, how I should be spending my time and more importantly, how I shouldn't. This moment in time was the “aha” moment for me. I want to talk about a very specific moment in time.
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